I joined ICEYE in December 2025 as Head of Brand & Design.
ICEYE operates the world’s largest constellation of synthetic-aperture-radar (SAR) satellites — instruments that image the Earth day or night, through cloud, smoke and storm. Where optical satellites need daylight and clear skies, SAR sees regardless. That capability turns into something genuinely useful on the ground: flood and wildfire monitoring for insurers and emergency responders, maritime awareness, and persistent eyes on places and events that matter.
The remit
My role brings the company’s brand and design under one roof. In broad terms that’s three things:
- The brand and visual system — the identity, the language, and the through-line that makes a deeply technical company legible and human to the people who rely on it.
- Marketing and communications design — how the work shows up in the world: the website, campaigns, collateral and the moments where ICEYE explains itself to customers, partners and the public.
- Building the design team — growing and leading the design function so it can do all of the above at the pace a company like this moves.
The intent
A lot of what ICEYE does is, by its nature, invisible — radar returns, data pipelines, decisions made in operations centres far from the events they describe. A big part of the job is making that legible: turning extraordinary technical capability into something a non-specialist can grasp, trust and act on.
That’s a brief I find genuinely exciting. The most interesting design problems are usually about making complex systems feel human, useful and present — and there are few systems more complex, or more consequential, than a constellation watching the whole planet.
More to come as the work takes shape.
Find out more at iceye.com.