The Intel team had been on a worldwide ethnographic project to understand people’s relationships to their cars, transport and the city - in anticipation of automobiles become more connected through the 2010s.
In 2011-2012 the studio embarked on a program of speculative design and invention projects to complement their findings - looking at fundamental interaction design problems of touchscreens in cars, cars as sensor platforms, as pieces of a connected city and as part of new service value chains.
The primary output was a short film that was intended to be put public as part of the research but unfortunately was never released. The edited version below is shown here with permission from the client.
