BERG: Intel

2011-2013

Role: Principal

We started working with Intel in 2011, with Product Invention Workshops exploring a number of domains of interest to them. In general we were working with their advanced concepting and user-experience research teams.

Jack Schulze in a Product Invention Workshop with the Intel team, 2011

Their practice at the time was to investigate / anticipate markets and scenarios that Intel’s planned processors could find success within.

Whiteboard from a product invention workshop

We worked with them looking at opportunities including streaming media, augmented reality, low-power continuous sensing and connected cars.


Media streaming concept ‘MovieBuff’ with on-screen annotation
Media streaming concept with p2p streaming library and social connections inline

Whiteboard concept for ‘Friend Zoo’: a casual game dependent on low-power continuous sensing
Development of a concept for ‘Friend Zoo’: a casual game dependent on low-power continuous sensing
Still from concept video for ‘Friend Zoo’: a casual game dependent on low-power continuous sensing
Still from concept video for ‘Friend Zoo’: a casual game dependent on low-power continuous sensing

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